Downtown Brownsville

In 2016, the City of Brownsville was inducted into the Texas Main Street Program by the Texas Historical Commission and as such, joined a state and national network of over 2,000 cities that are dedicated to building stronger communities by embracing what makes them unique -- their culture, heritage and history.  The Texas Main Street Program is a proven and effective economic development program that acknowledges that historic preservation and community engagement is fundamental to downtown revitalization and utilizes the Main Street Four-Point Approach -- a multi-faceted strategy that focuses on four comprehensive areas of development: organization, promotion, design, and economic vitality -- as a roadmap to revitalization.  

Main Street Brownsville is a city-sponsored program that is tasked with utilizing the Main Street Four-Point Approach and its practical and adaptable strategies to develop an annual action plan that will guide the City's downtown redevelopment.  The annual action plan will be implemented by the Main Street Advisory Board and community volunteers.  

Our Vision

Main Street Brownsville's vision is to transform Downtown Brownsville into a vibrant, prosperous business district offering premier leisure, retail, cultural, and entertainment experiences.  

Our Mission

The mission of Main Street Brownsville is to foster economic vitality in Downtown Brownsville through revitalization and historic preservation by utilizing the Main Street Four-Point Approach and preserving our community’s bi-national and bi-cultural heritage.  

Four-Point Approach

The Four Point Approach focuses on the following:


Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in downtown Brownsville. The most effective Main Street programs get everyone working toward the same goal. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, the program can incorporate a wide range of perspectives into its redevelopment efforts.

Through promotional and marketing strategies, we must create a positive image that will renew community pride and tell our Main Street story. Promotional efforts must not only convey downtown Brownsville's unique characteristics but also its cultural traditions, architecture, history and activities to shoppers, investors, visitors, and potential business and property owners.


Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors while preserving Brownsville's historic character. Design activities include:
  • Educating business and property owners about design quality
  • Enhancing the district's physical appearance through the rehabilitation of historic buildings and implementing and enforcing property maintenance standards
  • Improving the overall curb appeal of downtown

Economic Vitality 

The objective of the economic vitality component is to strengthen downtown Brownsville's existing economic assets while diversifying its economic base. Successful communities accomplish this by evaluating how to retain and expand successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Ultimately, we want to build a downtown commercial district that responds to the needs of today's consumers while maintaining our community's historic character.
Main Street District Brownsville
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